Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems.
We introduced students to A Future Without Change, giving them a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them.
Digital OOH, online films and social posts featuring our products drove students to our activation events, one held at our campus and another in Federation Square. Here they experienced the physical products in custom-built environments and further interacted with them through an immersive VR experience.
Over and above all the KPIs and numbers, Monash was able to continue to draw that line in the sand between what they stood for, and what the safe territory the rest of the category was playing in. A Future Without Change made it clear that Monash isn’t looking for students, they’re rallying people who share their passion for changing the world for the better.