Government survelliance robot with writing 'Safehome. You are being monitored'
The
Challenge

Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems.

The
Solution

We introduced students to A Future Without Change, giving them a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them.

Straight from a black mirror episode
10 daily
Presenting
17 products and services that should never exist.
The
Products
Government survelliance robot with writing 'Safehome. You are being monitored'
An immersive and futuristic exhibition
Urban List
The
Integrated Campaign

Digital OOH, online films and social posts featuring our products drove students to our activation events, one held at our campus and another in Federation Square. Here they experienced the physical products in custom-built environments and further interacted with them through an immersive VR experience.

Measuring
The Impact
The
Results

Over and above all the KPIs and numbers, Monash was able to continue to draw that line in the sand between what they stood for, and what the safe territory the rest of the category was playing in. A Future Without Change made it clear that Monash isn’t looking for students, they’re rallying people who share their passion for changing the world for the better.


Using doom to effect change
ABC